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Embark on a journey through the intricate world of the Amazon India FMCG market. We are thrilled to present a report that is not just a product of research but a tapestry of insights, analysis, and strategic wisdom.

"Amazon India- FMCG Pre-Market Research" is your definitive guide to understanding the evolving landscape of FMCG products on Amazon India. Crafted after countless hours of market analysis, consumer surveys, and expert consultations, this report stands as a beacon for industry professionals and enthusiasts alike.

What can I find in the Amazon India Marketplace FMCG report?

Inside, you'll discover:

  • In the Amazon India Marketplace FMCG report, you can find:

  • An overview of the FMCG sector on Amazon India, including key product categories and brands.

  • Insights into product prices, ranging from everyday essentials to premium items.

  • Analysis of best-seller ranks to identify top-selling products.

  • Data on customer reviews, including the volume of reviews and average ratings for products.

  • Information on fulfillment strategies, distinguishing between products fulfilled by Amazon and those by merchants.

  • Detailed insights into specific columns such as Brand, Sales, Revenue, Price, BSR, Review Count, and Ratings.


Knowledge is power, and with this report, you're not just informed; you're empowered. Dive in and harness the power of informed decision-making. Secure your copy today and lead with clarity and vision!

Amazon India Marketplace FMCG research report - table of contents

  1. Executive Summary

  2. Introduction

  3. Methodology    

    1. Categories for products    

  4. Analysis    

    1. Word Cloud by Brand    

    2. Monthly Sales by Category    

    3. Monthly Revenue by Category and Brand    

    4. Price by Category and Brand    

    5. BSR by Category    

    6. Review Count and Ratings by Category    

    7. Review Count by Category and Brand    

    8. Fulfillment by Category    

    9. Fulfillment by Category and Brand    

  5. Conclusion    

Amazon India Marketplace FMCG research report - table of figures

Figure 1 - Word Cloud by Brand    
Figure 2 - Monthly Sales by Category
Figure 3 - Monthly Revenue by Category and Brand
Figure 4 - Price by Category and Brand    
Figure 5 - BSR by Category    
Figure 6 - Review Count and Ratings by Category    
Figure 7 - Review Count by Category and Brand    
Figure 8 - Fulfillment by Category    
Figure 9 - Fulfillment by Category and Brand 

Amazon India FMCG Marketplace Product Details Word and Character Count Distribution

Adequacy Analysis Interpretations:

  1. Average Length:

    • The average word count for product details is approximately 19.5 words, and the average character count is around 115.7 characters.

  2. Distribution:

    • The histograms show a relatively wide distribution for the length of product details, both in terms of words and characters.

    • Most product details seem to have between 10 to 30 words and between 60 to 160 characters.

  3. Range:

    • The shortest product detail contains only 3 words (or 14 characters), while the longest one has 44 words (or 274 characters).

Amazon India FMCG Marketplace Product Details Word Cloud

Text Analysis Interpretations:

  1. Dominant Words: Words like "Baby", "Pants", "Diapers", "Large", and "Pack" prominently stand out in the word cloud. This suggests that a significant portion of the products in the dataset might be related to baby care, particularly baby diapers.

  2. Descriptors: Words like "Care", "Premium", "Size", and "Protection" are also quite visible. These are likely descriptors used by sellers to highlight the quality or specific features of the products.

  3. Brand and Product Names: Some words might be brand names or specific product lines. Recognizing these can provide insights into the most popular or frequently sold brands or products in the dataset.

FMCG in Amazon India Marketplaces industry statistics

  1. Product Diversity: The FMCG sector on Amazon India boasts a wide range of products, from everyday essentials like soaps and detergents to premium personal care items.

  2. Top Brands: Brands like Dettol, Himalaya, and Pampers are among the top sellers, indicating their strong market presence and consumer trust.

  3. Sales & Revenue: High-demand items like soaps, face washes, and baby products often dominate the sales charts. The revenue range for these products can vary significantly, with some premium or high-demand products generating substantial monthly revenue.

  4. Price Range: FMCG products on Amazon India have a broad price range, catering to both value-conscious and premium-seeking customers.

  5. Consumer Feedback: Products with a high number of reviews, such as baby diapers and cosmetic items, are likely popular and widely purchased. The average rating across products gives brands an indication of consumer satisfaction and areas of improvement.

  6. Fulfillment: A significant majority of FMCG products on Amazon India are fulfilled by Amazon (FBA), underscoring the benefits of Amazon's logistics and storage solutions for sellers.

  7. Growth Potential: With the increasing penetration of internet and smartphone users in India, the potential for growth in the online FMCG sector is immense. The convenience of home delivery, frequent discounts, and the vast product assortment are driving more consumers to shop for their daily essentials online.

  8. Challenges: While the online FMCG market is growing, challenges like logistics in remote areas, competition from local kirana stores, and the need for quick delivery slots persist.

  9. Digital Influence: Even if the final purchase happens offline, a considerable segment of consumers uses online platforms to research products, check reviews, compare prices, and make informed decisions.

  10. Private Labels: Amazon, like other e-retailers, has been focusing on private labels in the FMCG segment to improve margins and offer competitive pricing.

Why buy this report on the FMCG Amazon marketplace in the India?

  1. Deep Market Understanding: Gain a holistic view of the FMCG market landscape on Amazon India, understanding the key players, consumer preferences, and emerging trends.

  2. Data-Driven Decision Making: Armed with actual sales figures, brand performances, and price range preferences, businesses can make informed decisions about product launches, pricing strategies, and marketing campaigns.

  3. Competitive Edge: Stay ahead of competitors by leveraging insights about top-selling products, consumer reviews, and brand rankings. Understand the strengths and weaknesses of competing brands to carve out a unique market position.

  4. Consumer Behavior Insights: Delve into the psyche of the Amazon India shopper, understanding their preferences, pain points, and buying triggers. This knowledge can guide product design, feature enhancements, and marketing messaging.

  5. Strategic Recommendations: The report offers actionable strategies based on comprehensive market analysis. These can guide manufacturers, retailers, and marketers in optimizing their approach to the Amazon India market.

  6. Trend Forecasting: Stay abreast of emerging market trends, potential shifts, and future demands. This foresight can be instrumental in product innovation and staying relevant in a rapidly evolving market.

  7. Optimize Marketing Budgets: Understand which product features or brands resonate most with the audience, allowing for more targeted and effective advertising campaigns.

  8. Risk Mitigation: With detailed analysis, potential market pitfalls, saturated segments, or low-demand features can be identified, helping businesses avoid costly mistakes.

  9. Expand or Diversify Product Range: Insights about gaps in the market or unmet consumer needs can inspire the launch of new products or the enhancement of existing ones.

  10. Cost Savings: Instead of conducting primary research, which can be time-consuming and expensive, businesses can leverage this ready-made report to get up to speed quickly.


In essence, this report is not just a collection of data; it's a strategic tool that can drive growth, innovation, and profitability for anyone interested in or currently operating in the FMCG segment on Amazon India. Investing in such knowledge can lead to more informed business strategies and a stronger market position.

Amazon India FMCG Marketplace Buy Box Distribution

The "Buy Box" column has various sellers with varying counts. The top sellers with the most buy boxes are:

  • RK World Infocom Pvt Ltd: 239 entries

  • Cocoblu Retail: 64 entries

  • Amazon Retail: 44 entries


There are also 31 entries with no seller information (NaN).


Given the long tail of sellers with a few entries, it would be best to visualize the top sellers (e.g., top 10) and group the others into an "Other" category to avoid cluttering the bar plot.


  1. Dominance of a Few Sellers: The seller "RK World Infocom Pvt Ltd" has a significant dominance in the Buy Box, with the highest number of products. This suggests that they might be a major seller or distributor for these FMCG products on Amazon India.

  2. Presence of Amazon Retail: "Amazon Retail" itself also holds the Buy Box for a considerable number of products, which indicates Amazon's direct involvement in selling these FMCG products.

  3. Diverse Seller Base: Beyond the top few sellers, there is a long tail of sellers with a smaller number of products in the Buy Box. These are grouped under "Others" in our visualization.

  4. Missing Data: There are 31 products for which the Buy Box seller information is missing. This could be due to various reasons, like the product being currently unavailable, or it might be a data collection issue.

What is the methodology of Amazon India FMCG marketplace report?

Specific keywords were entered into the Amazon India platform's search bar, followed by the utilization of the XRay tool from Helium 10 to extract relevant FMCG products. Furthermore, these seven distinct keywords were explored within the Best Sellers section of Amazon India. Any discovered products were subsequently downloaded using the XRay tool, setting the stage for an in-depth analysis.

The data was meticulously processed in Excel to ensure accuracy and relevance. All 'n/a' values were eliminated, and numerical figures pertaining to Price, Revenue, and Fulfillment Fees were standardized to a currency format. Decimal representations were harmonized for consistency. From the initial set of 500 products, 5 duplicates identified by ASINs were removed, leaving a refined list of 495 products. It's crucial to note that a high occurrence of 'n/a' values, especially in Sales, could offer significant insights about the category under observation.

What will I receive extra if I buy this report?

You will be granted access to the comprehensive and original dataset that served as the foundation for our in-depth analysis. This dataset offers a detailed view of the metrics and insights we derived, ensuring a transparent and thorough understanding of our research process and conclusions.


We are providing this dataset as a gift, given sincerely and wholeheartedly, from the depths of our hearts, to express our gratitude and commitment to transparency.

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