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Embark on a journey through the intricate world of the Amazon United Arab Emirates FMCG market. We are thrilled to present a report that is not just a product of research but a tapestry of insights, analysis, and strategic wisdom.

"Amazon UAE- FMCG Pre-Market Research" is your definitive guide to understanding the evolving landscape of desk chairs on Amazon UAE. Crafted after countless hours of market analysis, consumer surveys, and expert consultations, this report stands as a beacon for industry professionals and enthusiasts alike.

What can I find in the Amazon UAE Marketplace FMCG report?

Inside, you'll discover:

  • Market Dynamics: Venture into the intricate ecosystem of the Amazon UAE marketplace tailored for FMCG products. Absorb a comprehensive perspective of the diverse product listings, examining their distinctive characteristics and associated metrics.

  • Consumer Insights: Dive deep into the world of FMCG in the UAE. Brands such as "WaterWipes," "Himalaya," "Pampers," and "Faber-Castell" stand out prominently in the dataset. Their strong presence signals their significant market influence and suggests they are often the first choice for many consumers.

  • The Elite Products: Navigate the dataset to pinpoint the elite FMCG products on Amazon UAE. Uncover insights into products that are leading the market in terms of sales, revenue, and customer reviews. For instance, "Waterwipes Mega Value Box Baby Wipes Pack Of 12" emerges as a top performer, revealing the trends and preferences of consumers in the region.

  • Trend Analysis: Through graphical representations such as the word cloud and detailed histograms, identify which brands and products are making a significant impact on the UAE marketplace. These visual tools will allow you to discern potential market shifts and the rising stars of the FMCG sector.

  • Strategic Recommendations: Harvest actionable insights and strategies tailored for the Amazon UAE FMCG landscape. Delve into the intricacies of dominant brands, their product offerings, and the voice of their customers in the region. Recognize the importance of meticulous data cleansing to ensure precise analysis and gain guidance on executing a detailed market study for a comprehensive view of the FMCG sector in the UAE.

From decoding consumer behaviors and acquainting yourself with the market leaders to engaging in in-depth analyses—this report offers a holistic insight into the FMCG sector within the Amazon UAE platform. Whether you're a manufacturer, a retailer, a market analyst, or a consumer, this report provides invaluable insights, ensuring a more informed perspective on market dynamics and strategies in the UAE.

Amazon UAE Marketplace FMCG research report - table of contents

  1. Executive Summary

  2. Introduction

  3. Methodology    

    1. Categories for products    

  4. Analysis    

    1. Word Cloud by Brand    

    2. Monthly Sales by Category    

    3. Monthly Revenue by Category and Brand    

    4. Price by Category and Brand    

    5. BSR by Category    

    6. Review Count and Ratings by Category    

    7. Review Count by Category and Brand    

    8. Fulfillment by Category    

    9. Fulfillment by Category and Brand    

  5. Conclusion    

Amazon UAE Marketplace FMCG research report - table of figures

Figure 1 - Word Cloud by Brand    
Figure 2 - Monthly Sales by Category    
Figure 3 - Distribution of Sales    
Figure 4 - Monthly Revenue by Category and Brand    
Figure 5 - Distribution of Revenue    
Figure 6 - Price by Category and Brand    
Figure 7 - Distribution of Price    
Figure 8 - BSR by Category    
Figure 9 - Distribution of BSR    
Figure 10 - Review Count and Ratings by Category    
Figure 11 - Review Count by Category and Brand    
Figure 12 - Distribution of Review Count    
Figure 13 - Fulfillment by Category    
Figure 14 - Fulfillment by Category and Brand

Distribution of Word Counts and Character Counts in Product Details (UAE)

Adequacy Analysis Interpretations (UAE Dataset):

  1. Average Length:

    • The average word count for product details in the UAE dataset is approximately 14.8 words, with the average character count being around 91.4 characters.

  2. Distribution:

    • The histograms depict a relatively even distribution for the length of product details in terms of both words and characters.

    • Most product details in the UAE dataset have between 9 to 19 words and between 50 to 122 characters.

  3. Range:

    • The shortest product detail contains only 2 words (or 8 characters), while the longest one has 34 words (or 200 characters).


The analysis indicates that product descriptions in the UAE dataset, on average, are slightly shorter in terms of word count compared to those in the Indian and UK datasets. However, the character count distribution is similar across the datasets.

Word Cloud for Product Details (UAE Marketplace)

Text Analysis Interpretations (UAE Dataset):

  1. Dominant Words: Words such as "Oil", "Natural", "Hair", "Organic", "Skin", and "Care" prominently stand out. This indicates that a significant portion of the products in the dataset might be related to beauty, wellness, and personal care, with a focus on hair and skin products.

  2. Descriptors: Words like "Natural", "Organic", "Care", and "Free" are frequent. These descriptors highlight the quality, ingredients, or specific features of the products, emphasizing natural and organic components.

  3. Emphasis on Health and Natural Ingredients: The presence of words like "Natural" and "Organic" underscores a focus on natural and healthy products. This could reflect a trend or preference among UAE consumers for organic and natural products.


Overall, the word cloud provides insights into the nature and characteristics of the products in the dataset. It's evident that beauty, wellness, and personal care products, especially those with natural ingredients, are a significant category in the UAE dataset.

FMCG in Amazon UAE Marketplaces industry statistics

  1. Market Composition: The FMCG sector in the Amazon UAE marketplace encompasses a diverse range of products, with notable representation from categories like Baby Products, Beauty, Grocery, Health, and Office Products.

  2. Dominant Brands: Brands such as "WaterWipes," "Himalaya," "Pampers," and "Faber-Castell" have a significant presence in the marketplace, indicating their widespread acceptance and strong market position.

  3. Sales and Revenue: Top-performing products, like the "Waterwipes Mega Value Box Baby Wipes Pack Of 12," have reported sales figures as high as 1,798 units and a revenue of 314,650 AED, showcasing their market dominance.

  4. Product Pricing: Products in the FMCG sector on Amazon UAE have a wide price range, from as low as 3.4 AED to as high as 549 AED, catering to both premium and budget segments of the market.

  5. Customer Engagement: Products with high review counts, such as "Essence Lash Princess False Lash Effect Mascara" by Essence cosmetics, have garnered up to 318,095 reviews, indicating strong customer engagement and product acceptance.

  6. Fulfillment Metrics: A significant majority of products (76.64%) are fulfilled directly by Amazon, with 21.26% fulfilled by Amazon FBA, and a mere 2.10% being Merchant-Fulfilled, highlighting Amazon's dominant role in the logistics and distribution of FMCG products in its UAE marketplace.

These statistics provide a snapshot of the FMCG sector in the Amazon UAE marketplace. To get detailed, up-to-date statistics, one would need to access current market research reports or use analytics tools on the Amazon platform.

Why buy this report on the FMCG Amazon marketplace in the UAE?

  1. Deep Market Understanding: Gain a holistic view of the FMCG market landscape on Amazon UAE, understanding the key players, consumer preferences, and emerging trends.

  2. Data-Driven Decision Making: Armed with actual sales figures, brand performances, and price range preferences, businesses can make informed decisions about product launches, pricing strategies, and marketing campaigns.

  3. Competitive Edge: Stay ahead of competitors by leveraging insights about top-selling products, consumer reviews, and brand rankings. Understand the strengths and weaknesses of competing brands to carve out a unique market position.

  4. Consumer Behavior Insights: Delve into the psyche of the Amazon UAE shopper, understanding their preferences, pain points, and buying triggers. This knowledge can guide product design, feature enhancements, and marketing messaging.

  5. Strategic Recommendations: The report offers actionable strategies based on comprehensive market analysis. These can guide manufacturers, retailers, and marketers in optimizing their approach to the Amazon UAE market.

  6. Trend Forecasting: Stay abreast of emerging market trends, potential shifts, and future demands. This foresight can be instrumental in product innovation and staying relevant in a rapidly evolving market.

  7. Optimize Marketing Budgets: Understand which product features or brands resonate most with the audience, allowing for more targeted and effective advertising campaigns.

  8. Risk Mitigation: With detailed analysis, potential market pitfalls, saturated segments, or low-demand features can be identified, helping businesses avoid costly mistakes.

  9. Expand or Diversify Product Range: Insights about gaps in the market or unmet consumer needs can inspire the launch of new products or the enhancement of existing ones.

  10. Cost Savings: Instead of conducting primary research, which can be time-consuming and expensive, businesses can leverage this ready-made report to get up to speed quickly.


In essence, this report is not just a collection of data; it's a strategic tool that can drive growth, innovation, and profitability for anyone interested in or currently operating in the FMCG segment on Amazon UAE. Investing in such knowledge can lead to more informed business strategies and a stronger market position.

Top Sellers in Buy Box (UAE Marketplace)


  1. Amazon's Dominance: Amazon holds a substantial majority of the Buy Box for the products in this dataset, indicating that they directly sell a significant portion of these FMCG products in the UAE marketplace.

  2. Missing Data: There are 9 products for which the Buy Box seller information is missing. This could be due to reasons such as the product being currently unavailable or a data collection issue.

  3. Diverse Seller Base: Beyond Amazon, there's a diverse range of other sellers, but each with a minimal presence in the Buy Box. These sellers are grouped under "Others" in our visualization.

In summary, similar to the UK dataset, Amazon dominates the Buy Box for a large number of products in the UAE dataset. However, there's also a broad spectrum of other sellers in the marketplace. Their individual presence is quite limited, indicating that Amazon is the primary seller for many FMCG products in the UAE, making it challenging for other sellers to gain a significant share of the Buy Box.

What is the methodology of Amazon UAE FMCG marketplace report?

Specific keywords were entered into the Amazon UAE platform's search bar, followed by the utilization of the XRay tool from Helium 10 to extract relevant FMCG products. Furthermore, these seven distinct keywords were explored within the Best Sellers section of Amazon UAE. Any discovered products were subsequently downloaded using the XRay tool, setting the stage for an in-depth analysis.

The data was meticulously processed in Excel to ensure accuracy and relevance. All 'n/a' values were eliminated, and numerical figures pertaining to Price, Revenue, and Fulfillment Fees were standardized to a currency format. Decimal representations were harmonized for consistency. From the initial set of 428 products, 0 duplicates identified by ASINs were removed, leaving a refined list of 428 products. It's crucial to note that a high occurrence of 'n/a' values, especially in Sales, could offer significant insights about the category under observation.

What will I receive extra if I buy this report?

You will be granted access to the comprehensive and original dataset that served as the foundation for our in-depth analysis. This dataset offers a detailed view of the metrics and insights we derived, ensuring a transparent and thorough understanding of our research process and conclusions.


We are providing this dataset as a gift, given sincerely and wholeheartedly, from the depths of our hearts, to express our gratitude and commitment to transparency.

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