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Embark on a journey through the intricate world of the Amazon UK FMCG market. We are thrilled to present a report that is not just a product of research but a tapestry of insights, analysis, and strategic wisdom.

"Amazon UK- FMCG Pre-Market Research" is your definitive guide to understanding the evolving landscape of FMCG products on Amazon UK. Crafted after countless hours of market analysis, consumer surveys, and expert consultations, this report stands as a beacon for industry professionals and enthusiasts alike.

What can I find in the Amazon UK Marketplace FMCG report?

Inside, you'll discover:

  • Market Dynamics: Venture into the intricate ecosystem of the Amazon UK marketplace tailored for FMCG products. Absorb a comprehensive perspective of the diverse product listings, examining their distinctive characteristics and associated metrics.

  • Consumer Insights: Discover the dominant forces in the FMCG landscape. Brands such as "Tommee Tippee," "CeraVe," "Maybelline," and "Andrex" are just a few of the key players. Their notable representation in the dataset is indicative of their substantial market share or frequent consumer preference.

  • The Elite Products: Traverse the dataset to identify the crème de la crème in terms of sales, revenue, and customer reviews. Gain insights into which products are reigning supreme in the market and decode the reasons behind their customers' preferences.

  • Trend Analysis: Leveraging graphical interpretations such as the word cloud, discern which brands and products are leaving a mark in the marketplace. Identify emerging trajectories that could hint at impending market trends.

  • Strategic Recommendations: Reap the benefits of actionable strategies and insights. Dive deep into the world of leading brands, their offerings, and the voice of their customers. Understand the nuances of data cleansing for precision in analysis, and receive guidance on how to conduct a comprehensive market study for a holistic view.


From understanding the behavior of consumers, and getting acquainted with the top-performing products, to diving deep into the data via various analyses—this report promises a holistic understanding of the FMCG domain within the Amazon UK platform. Whether you're a brand, a market analyst, or a consumer, the report has something valuable to offer, ensuring a clearer perspective on market dynamics and strategies.

Amazon UK Marketplace FMCG research report - table of contents

  1. Executive Summary

  2. Introduction

  3. Methodology    

    1. Categories for products    

  4. Analysis    

    1. Word Cloud by Brand    

    2. Monthly Sales by Category    

    3. Monthly Revenue by Category and Brand    

    4. Price by Category and Brand    

    5. BSR by Category    

    6. Review Count and Ratings by Category    

    7. Review Count by Category and Brand    

    8. Fulfillment by Category    

    9. Fulfillment by Category and Brand    

  5. Conclusion    

Amazon UK Marketplace FMCG research report - table of figures

Figure 1 - Word Cloud by Brand    
Figure 2 - Monthly Sales by Category    
Figure 3 - Distribution of Sales    
Figure 4 - Monthly Revenue by Category and Brand    
Figure 5 - Distribution of Revenue    
Figure 6 - Price by Category and Brand    
Figure 7 - Distribution of Price    
Figure 8 - BSR by Category    
Figure 9 - Distribution of BSR    
Figure 10 - Review Count and Ratings by Category    
Figure 11 - Review Count by Category and Brand    
Figure 12 - Distribution of Review Count    
Figure 13 - Fulfillment by Category    
Figure 14 - Fulfillment by Category and Brand    

Distribution of Word Counts and Character Counts in Product Details (UK)

Adequacy Analysis Interpretations (UK Dataset):

  1. Average Length:

    • The average word count for product details in the UK dataset is approximately 18.7 words, with the average character count being around 114.1 characters.

  2. Distribution:

    • The histograms depict a relatively even distribution for the length of product details in terms of both words and characters.

    • Most product details in the UK dataset have between 10 to 25 words and between 70 to 150 characters.

  3. Range:

    • The shortest product detail contains only 4 words (or 21 characters), while the longest one has 40 words (or 200 characters).


The analysis indicates that product descriptions in the UK dataset, on average, have a similar length to those in the Indian dataset. However, the maximum length in characters for the UK dataset is shorter. This suggests a consistency in how products are described across different marketplaces, but with some regional variations.

Amazon UK FMCG Marketplace Product Details Word Cloud

Text Analysis Interpretations (UK Dataset):

  1. Dominant Words: Words such as "Hair", "Natural", "Organic", "Vitamin", and "Oil" prominently stand out in the word cloud. This suggests that a significant portion of the products in the dataset might be related to health, beauty, and wellness, particularly hair care and organic products.

  2. Descriptors: Words like "Formula", "Free", "Care", and "Skin" are also quite visible. These likely serve as descriptors used by sellers to emphasize the quality, ingredients, or specific features of the products.

  3. Emphasis on Health and Natural Ingredients: The presence of words like "Natural", "Organic", and "Vitamin" indicates a focus on natural and healthy products, which could be a popular trend or preference among UK consumers.


The word cloud provides a visual representation of the most frequently used words in product details, allowing us to quickly understand the nature and characteristics of the products in the dataset. From this visualization, it's evident that health, beauty, and wellness products with an emphasis on natural ingredients are a significant category in the UK dataset.

Amazon UK Marketplace FMCG industry statistics

  1. Popularity of the Amazon UK Marketplace: Amazon UK is one of the leading e-commerce platforms in the UK, with millions of users. The FMCG sector is one of its most dynamic segments, driven by the convenience of online shopping and rapid delivery options.

  2. Product Categories: The most popular FMCG categories on Amazon UK include groceries, health & personal care, beauty, baby products, and stationery & office supplies.

  3. Brands: Both international and local brands have a significant presence on the platform. Brands like "Tommee Tippee," "CeraVe," "Maybelline," and "L'Oreal" have been highlighted as top performers in certain analyses.

  4. Pricing: Amazon UK's FMCG sector offers products across a wide price range, catering to both premium and budget-conscious consumers. The average price for FMCG products can vary, but many products fall in the affordable range.

  5. Customer Engagement: Review counts for FMCG products on Amazon UK can range significantly. Top-performing products often garner tens of thousands of reviews, while others may have fewer due to being newer or less popular.

  6. Fulfillment: A majority of the FMCG products are fulfilled by Amazon (FBA), ensuring quick delivery and often making them eligible for Prime benefits. This boosts customer trust and can lead to higher sales.

  7. Sales and Revenue: FMCG products on Amazon UK have shown a robust demand, with certain popular items selling tens of thousands of units a month. Revenue figures highlight the sector's profitability.

  8. BSR (Best Sellers Rank): Products in the FMCG sector can have a wide range of BSR, with top-selling products often holding a BSR of 1 in their respective categories.

  9. Growth Trends: The FMCG sector on Amazon UK has shown steady growth, accelerated by factors such as the COVID-19 pandemic, which boosted online shopping. As consumers prioritize safety and convenience, the shift to online purchasing of everyday goods has become more pronounced.

  10. Challenges: The FMCG industry on Amazon UK faces challenges like intense competition, price wars, and the need for constant innovation. Brands also need to manage their inventory efficiently to meet the rapid delivery expectations of Amazon customers.

  11. Future Outlook: As more consumers turn to online shopping for their daily needs, the FMCG sector on Amazon UK is expected to continue its growth trajectory. Innovations in supply chain management, product offerings, and customer engagement strategies will be key for brands to stay ahead.

Why buy this report on the FMCG Amazon marketplace in the UK?

  1. Deep Market Understanding: Gain a holistic view of the FMCG market landscape on Amazon UK, understanding the key players, consumer preferences, and emerging trends.

  2. Data-Driven Decision Making: Armed with actual sales figures, brand performances, and price range preferences, businesses can make informed decisions about product launches, pricing strategies, and marketing campaigns.

  3. Competitive Edge: Stay ahead of competitors by leveraging insights about top-selling products, consumer reviews, and brand rankings. Understand the strengths and weaknesses of competing brands to carve out a unique market position.

  4. Consumer Behavior Insights: Delve into the psyche of the Amazon UK shopper, understanding their preferences, pain points, and buying triggers. This knowledge can guide product design, feature enhancements, and marketing messaging.

  5. Strategic Recommendations: The report offers actionable strategies based on comprehensive market analysis. These can guide manufacturers, retailers, and marketers in optimizing their approach to the Amazon UK market.

  6. Trend Forecasting: Stay abreast of emerging market trends, potential shifts, and future demands. This foresight can be instrumental in product innovation and staying relevant in a rapidly evolving market.

  7. Optimize Marketing Budgets: Understand which product features or brands resonate most with the audience, allowing for more targeted and effective advertising campaigns.

  8. Risk Mitigation: With detailed analysis, potential market pitfalls, saturated segments, or low-demand features can be identified, helping businesses avoid costly mistakes.

  9. Expand or Diversify Product Range: Insights about gaps in the market or unmet consumer needs can inspire the launch of new products or the enhancement of existing ones.

  10. Cost Savings: Instead of conducting primary research, which can be time-consuming and expensive, businesses can leverage this ready-made report to get up to speed quickly.


In essence, this report is not just a collection of data; it's a strategic tool that can drive growth, innovation, and profitability for anyone interested in or currently operating in the FMCG segment on Amazon UK. Investing in such knowledge can lead to more informed business strategies and a stronger market position.

Amazon UK FMCG Marketplace Buy Box Distribution

The "Buy Box" column for the UK dataset indicates that:

  • Amazon holds the buy box for a significant 349 products.

  • There are 23 products with missing buy box information (NaN).

  • The rest of the sellers have a minimal presence in the buy box, with most of them holding it for only one or two products.

Given the dominance of Amazon and the long tail of sellers with minimal entries, we'll visualize the top sellers and group the others into an "Other" category for clarity.


  1. Amazon's Dominance: Amazon holds a substantial majority of the Buy Box for the products in this dataset. This suggests that Amazon directly sells a significant portion of these FMCG products in the UK marketplace.

  2. Missing Data: There are 23 products for which the Buy Box seller information is missing. This could be due to reasons such as the product being currently unavailable or a data collection issue.

  3. Diverse Seller Base: Beyond Amazon, there's a diverse range of other sellers, but each with a minimal presence in the Buy Box. These sellers are grouped under "Others" in our visualization.

In summary, while Amazon dominates the Buy Box for a large number of products, there's also a broad spectrum of other sellers in the marketplace. However, their individual presence is quite limited in comparison. This could indicate that Amazon is the primary seller for many FMCG products in the UK, making it challenging for other sellers to gain a significant share of the Buy Box.

What is the methodology of Amazon UK FMCG marketplace report?

Specific keywords were entered into the Amazon UK platform's search bar, followed by the utilization of the XRay tool from Helium 10 to extract relevant FMCG products. Furthermore, these seven distinct keywords were explored within the Best Sellers section of Amazon UK. Any discovered products were subsequently downloaded using the XRay tool, setting the stage for an in-depth analysis.

The data was meticulously processed in Excel to ensure accuracy and relevance. All 'n/a' values were eliminated, and numerical figures pertaining to Price, Revenue, and Fulfillment Fees were standardized to a currency format. Decimal representations were harmonized for consistency. From the initial set of 437 products, 0 duplicates identified by ASINs were removed, leaving a refined list of 437 products. It's crucial to note that a high occurrence of 'n/a' values, especially in Sales, could offer significant insights about the category under observation.

What will I will receive extra if buy this report?

You will be granted access to the comprehensive and original dataset that served as the foundation for our in-depth analysis. This dataset offers a detailed view of the metrics and insights we derived, ensuring a transparent and thorough understanding of our research process and conclusions.


We are providing this dataset as a gift, given sincerely and wholeheartedly, from the depths of our hearts, to express our gratitude and commitment to transparency.

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